Marketing

Centra CRM effectively converts your leads and opportunities into revenue-paying customers, using powerful tools like sales lifecycle stages including quotation management, authorizations, calendars and many more robust features.

Enjoy marketing management tools like Campaign Management, Market Segmentation, Landing Page Integration among others. Create campaigns, Track responses, Budget campaigns and get an ROI Analysis.

The lead and opportunity management feature enables you to track, capture, analyze and distribute leads. Opportunities can be managed, tracked and can configure an approval flow for quotation management.

Users can interact with customizable dashboards and get a holistic view of customer service with intelligent reports that provide complete, holistic and detailed visibility of service.

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Key Features

Campaigns

Campaigns

Create multiple campaigns across the application and define objectives for each of them. Group them under various campaign types ranging from marketing campaigns to location or platform-based campaigns. Control various parameters such as active date range, estimated costs, expected returns, actual costs, actual returns and variance analyses.

Tele Marketing

Tele Marketing

Manage your tele-calling databases with ease and generate calling queues with call scripts and various other automated tools to convert calling lists into prospects and revenue-paying customers with our easy-to-use telemarketing features.

Leads

Leads

Group your suspects and prospects with pre-configured filters and groupings. Utilize various interaction governance tools such as mass email, mass SMS, follow ups, correspondence, and Lead Qualification processes to ensure maximum conversion of leads to opportunities.

Accounts

Accounts

Maintain a central repository of Accounts to which all services of sales, marketing and services are offered. Group these entities under the Accounts module as Masters and include various data parameters such as address and related information. Personalize your accounts with flexi-fields, page layouts and other customization tools to suit your specific needs.