Marketing

Centra CRM allows to streamline, automate, and measure all marketing tasks and workflows to improve the profitability of your organization. It can effectively manage your company's relationships with existing and potential customers. 

Centra CRM marketing tools include Campaign Management, Market Segmentation, Landing Page Integration among others. Create campaigns, Track responses, Budget campaigns and get an ROI Analysis.

With the help of these advanced features, the automation software schedules and tracks multiple marketing campaigns including email campaigns, location-based campaigns, and business-to-customer communications. And once these campaigns end, the system generates an in-depth analytical report showing their success rate.  

Thus, Centra CRM helps businesses to anticipate change and craft the best possible strategies required to meet customers’ need and maximize marketing growth.

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Key Features

Campaigns

Campaigns

Create multiple campaigns across the application and define objectives for each of them. Group them under various campaign types ranging from marketing campaigns to location or platform-based campaigns. Control various parameters such as active date range, estimated costs, expected returns, actual costs, actual returns and variance analyses.

Tele Marketing

Tele Marketing

Manage your tele-calling databases with ease and generate calling queues with call scripts and various other automated tools to convert calling lists into prospects and revenue-paying customers with our easy-to-use telemarketing features.

Leads

Leads

Group your suspects and prospects with pre-configured filters and groupings. Utilize various interaction governance tools such as mass email, mass SMS, follow ups, correspondence, and Lead Qualification processes to ensure maximum conversion of leads to opportunities.

Accounts

Accounts

Maintain a central repository of Accounts to which all services of sales, marketing and services are offered. Group these entities under the Accounts module as Masters and include various data parameters such as address and related information. Personalize your accounts with flexi-fields, page layouts and other customization tools to suit your specific needs.